artechousean experiential and digital art gallery, joined the movement around Art Basel, art week in Miami: for the fourth consecutive year, in collaboration with Pantonepresented the Color of the Year 2023.
What will he be? magenta. Or, as the global authority on colors accurately put it: Long live Magenta.
It is an immersive experience that takes advantage of the virtual within the physical realm to experience the connections between nature and technology. It is enough to enter to be submerged in an amazing magenta universe, with shapes and tones that change, sometimes in interaction with your movements. Music is also an essential part of the experience.
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While this is the fourth consecutive year that Artechouse and Pantone have worked in tandem to reveal the Color of the Year, it is the first time such an exhibition has been open to the public.
Among the most interesting parts of the show there is a room in which a screen with artificial intelligence and the use of lights answers what you ask. One of those who dared to try was Chad, who asked “Is Chad handsome?” After a brief wait, the room was lit up with changing lights and a message on the screen answered “the person in the mirror looks like a girl”.
He also highlighted an augmented reality (AR) installation; a collaboration of Lenovo Y Motorola with Artechouse. Through AR glasses, a magenta world appears, in which strange figures move and transform into a three-dimensional environment. Something resembling a mechanical cockroach crawled along the walls, while on the ceiling a butterfly flapped its wings.
Jessica, a girl who tried it, later commented to infobae that the experience “is enough trippy.” And that is precisely what this experiential art is all about. It is an amazing saturation of the senses that transports you.
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The exhibition is part of the series Submerge by Artechousea new experiential concept of immersive storytelling, which draws audiences into the stories of people, places, brands and organizations that exist at the intersection of art, science and technology.
The exhibition is open to the general public from December 3.
Where: Artechouse, 736 Collins Ave, Miami Beach
When: From December 3 to April 30, 2023, daily from 1 p.m. to 8 p.m., in one-hour sessions starting every 30 minutes
How much: $25
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