For several years in the United States, Black Friday has been held, a day of discounts before Christmas, which has motivated commercial establishments to design the best offers, before the price hike in December.
Due to the increase in electronic commerce in the world, brands established marketplaces or virtual stores to be closer to users and avoid long lines and crowds. A trend that was well received by people.
Although, it is a North American time, countries from almost all over the world adopted this day to reactivate their economy and also offer the best discounts before Christmas in commercial establishments in person and virtually.
However, there are some industries that stand out for their prominence and for the needs of people at the end of the year, these are technology, fashion, toys and academia.
It seems strange, but it is a reality, Internet buyers are looking for discounts to study and one of the main reasons is the unemployment that in Colombia, According to Dane, 27.7% of Colombians were in this situation between December 2020 and February of this year.
Therefore, people are choosing to take courses and specialize virtually and it is that many companies, especially in the technology sector, are valuing certifications and English more.
According to Platzi, these are the courses that are sought on this Black Friday:
-Digital Economy: Bitcoin and Cryptocurrencies: operation and tools to make better investment decisions.
-Frontend Developer: learn to master the basics of HTML and CSS to apply the advantages of responsive design and CSS architectures.
-Python: programming language, you can build an algorithm, master the
variables, functions, data structures, conditionals and loops.
-Communication and Creative Marketing for Brands: methods to develop solutions for brands.
This season they are looking for the last big sales of the year for gifts on December 24, the day in which it is customary in Colombia to get together as a family to give gifts. Many brands on their portals present different categories on the internet to attract more users, a strategy that has worked.
According to Andrés Gómez, Hasbro’s general manager for the Andean region, this year the companies have prepared for this season by taking advantage of the virtual environment as a stage for cooperation. “Today people can find such traditional brands as Monopoly and Nerf alive in the digital world through apps. Also, there are influential partners like Fortnite that promote completely different and innovative scenarios, always contemplated that brands must be friends with digital ”.
Technological products are among the most searched categories on the internet during this Black Friday day; people find, even in a single device, tools to study, work, play, monitor health or watch their favorite series.
Tablets, cell phones, computers and gaming equipment are trending in searches.
According to Samsung Colombia, there are discounts on smart watches, televisions, sound bars, tablets that have been transformed into laptops, for example with the DeX option, smart phones with great developments in cameras, hearing aids that “have dynamic two-way speakers and improved active noise cancellation ”.
“We come from the days without VAT and a preparation of months to meet customer expectations for this event that is already iconic for local e-commerce. Consumers will be able to find the greatest variety of products with the best discounts that will reach up to 60% in dozens of categories, among which are toys, technology, clothing, sports and home ”, said Andrés Sánchez, Commercial Director of Linio.
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