BTS’s J-Hope becomes a brand ambassador for Louis Vuitton

The idol turned out to be the ideal candidate to represent the famous fashion brand Louis Vuitton

The prestigious fashion house Louis Vuitton (today owned by LVMH), founded in 1854 by French businessman and designer Louis Vuitton, has a new ambassador.

It is about the extraordinary South Korean rapper, singer, composer, music producer, model, dancer and choreographer Jung Hoseok, better known in the music industry as J-Hope, one of the members of the fabulous boyband BTS.

In a statement, the French luxury fashion house described BTS as “21st century pop icons,” noting that J-Hope “brings his unique charm and style” to this exciting new chapter of the band with the Maison.

“He is loved by fans around the world for his upbeat energy, precise choreography, and creative musical direction. With a positive presence on and off stage, J-Hope continues to push artistic boundaries and inspire international audiences.”

On Louis Vuitton’s social networks, a series of photographs of Hobi wearing exclusive designs from the brand were published, showing that in addition to being a K-pop idol, he is also a fashion idol. In his recent music videos and solo performances, he has caused a sensation with his styling.

Last January, Jung Hoseok was a special guest at the Louis Vuitton Fall-Winter 2023 Men’s Fashion Show, as part of Paris Men’s Fashion Week.
What the fans did not know is that the Maison was presenting its new ambassador.