Meta has announced changes to the news section (‘newsfeed’) of Facebook with which users can manage the amount of content they see from the people and groups they follow according to your preferences and advertisers limit the appearance of news based on thematic groups.
Changes made to the social network Facebook they want to make it easier “Find and use” the controls that the platform has to adjust the content seen in the news section, and are part of tests that the technology company has initiated in some countries with a small percentage of people.
Users will be able to adjust their ranking of preferences from the ‘News section preferences’ section, that is, increase or decrease the content they see from friends, family, groups and pages to those who follow and those who are related to the topics that interest them.
Changes also mean easier access to controls like Favorites, Snooze, Unfollow or Reconnect, as the company indicates in a post on its blog Business, and where he clarifies that the changes in tests will gradually extend in the coming weeks.
Companies, for their part, will also have more controls to exclude some ads based on the selected category. In this case, advertisers will be able to select one or more thematic groups (news and politics, social problems, and crime and tragedy) to prevent their ads from being displayed alongside posts on that topic.
The company will extend the test of this ‘exclusion by topic’ of the ads to a limited number of advertisers who serve ads in English. But it’s about “a bridge” between what the company believes it can offer today and where it hopes to go: content-based controls.
In this sense, Goal has indicated that they will “soon” test a new type of content-based control that “will aim to address concerns advertisers have about the appearance of their ads in Facebook and Instagram feeds alongside certain topics based on their preferences brand suitability ”.