An Instagram project to highlight ordinary women and their imperfections has morphed into a modeling agency seeking to redefine notions of beauty in Italy.
The Imperfetta (Imperfect) modeling agency, started in 2020 by Carlotta Giancane, has a casting book full of models who defy the industry’s preset beauty standards. They come in all sizes and ages. they span the entire gender spectrum, some with disabilities or medical conditions such as alopecia or vitiligo, with visible scars, or who have lost limbs.
Such agencies have existed in other parts of Europe and the United States. This is the first in Italy.
Sonia Sparta is one of the models. A 28-year-old Sicilian, she has heard adults whisper to children that she was from the circus when they saw the dark spots on her face and body, the result of a form of hyperpigmentation. Although she once tried to hide her condition, she is now aware of her beauty.
“I changed things so that my weakness, or how I perceived a weakness, became my source of strength, my distinction,” he said.
During a recent photo shoot in Rome, models of all shapes posed in sheer organza-wrapped underwear.
“I feel like a revolutionary because I realize that all this around me did not exist before L’Imperfetta,” said Giancane. “It feels like a revolution, a battle that has to be fought hard, because there are many difficulties.”
The agency has more than 140 models. They are both in Italy and abroad, but he is focusing his work on Italy “because this is where we want to change things,” Giancane said. Her models have appeared in ad campaigns for cosmetics brands, fashion retailers, and supermarkets. the work is in online ads, but there have also been requests for models in TV commercials.
Two have appeared on the Milan fashion runway for designer Marco Rambaldi.
Lucia Della Ratta, a university student in Rome, hid her albinism for most of her life, dyeing her light hair darker shades and using tanning lotions on her skin. Under the pandemic lockdown, she grew out her natural hair color and began posting photos on Instagram.
“I felt beautiful for the first time”said Della Ratta during a break in the photo shoot. The change still brings tears to her eyes, which dry. “I felt that it was my essence, as if it were me, as I really am.”
Desireé D’Angelo has had alopecia since she was 10 years old. At school, she wore a hat to hide her baldness, but bullied classmates ripped it off. At the age of 15, a dance teacher convinced her to accept her condition and stop hiding it.
Since then, she has become a successful dancer, performer, and model.
“I like my body, I like my quirk. In the end, I have accepted it,” she said.
(with information from AP)
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Source-www.infobae.com