Model fakes her death… to raise awareness about uterine cancer; generates controversy

Poonam Pandey claimed that she “had died” from uterine cancer; People criticized her for wanting to “get attention” at any cost.

An Indian model sparked an online controversy on Saturday after admitting that she had faked her death on Instagram, in a communication strategy aimed at raising awareness about cervical cancer. Poonam Pandey “bravely fought the disease” and has passed away, a statement announced Friday on her social media.

Local media published obituaries for the 32-year-old woman and her Wikipedia page was updated after her apparent death. Likewise, Bollywood celebrities paid tribute to him. However, some people began to doubt the model’s death, especially after images in which she was seen on board a boat in Goa, apparently in good health, published four days before the statement.

Poonam Pandey later admitted in another video on Instagram, where she has 1.3 million followers, that her death had been a hoax. Many Internet users criticized the woman for wanting to attract attention to herself at all costs.

«Yes, I faked my disappearance. It’s extreme, I know. But suddenly, we’re all talking about cervical cancer, right?”, “I’m proud of what has been achieved with the announcement of my death.”