The renowned luxury brand louis Vuitton, leader of the LVMH LVMH.PA group, announced this Tuesday an important addition to its team. It is about the American musician, producer and stylist, Pharrell williamswho was named as director artistic of the collections masculine Of the brand.
Both the musician and the company communicated the news on their social networks.
“Louis Vuitton is delighted to welcome Pharrell as its new male creative director,” begins the message posted on Twitter and Instagram.
“Pharrell Williams is a visionary whose creative universes span from music to art to fashion, establishing himself as a global cultural icon over the past twenty years.”, he points out below and adds that “the way in which breaks boundaries through the different worlds it explores, aligns with Louis Vuitton’s status as a Maison Cultural, reinforcing its values of innovation, pioneering spirit and entrepreneurship.”
Along with the announcement, the brand announced that its first collection will be revealed next Juneduring the Fashion week masculine in Paristhe most appropriate moment for this presentation.
Pharrell’s arrival at Louis Vuitton comes after more than a year of vacancy in that position which, until November 2021, was occupied by Virgil ablohbut was never replaced following his death from cancer at age 41.
Abloh is remembered as a artist multifaceted who became a fashion icon thanks to her ability to deftly blend luxury with everyday streetwear. Thus, Williams will follow her line, faithful to her versatile and modern style.
Although this is the artist’s most important approach to the brand, it is not the first time that both have worked on a project. In the past they had already acted on two occasions with sporadic collections.
It is because of that Pietro beccaripresident of Louis Vuitton, commented in the statement released in recent hours: “I am delighted to have Pharrell back in the house after our collaborations in 2004 and 2008.”. Again, she highlighted “his creative vision of him beyond fashion.”
Williams has been in the artistic field for years, although he rose to fame in the world of music after producing and being the voice of hits like “Happy”, Get Lucky and “Blurred Lines”. Thanks to them, he won 13 Grammy Awards and got a chair as a jury in the popular singing contest “The Voice”.
When it comes to fashion, the artist is not a novice either. Already in 2005 he was considered the second best dressed man in the worldAccording to the magazine esquire. Also, he is a regular on the catwalks of the most famous brands in the world, such as Chanela firm in which he was the first male to participate in the bag ad for the house.
His name is related, in turn, to capsule collections with adidas and with Nigo, creative director of the firm Kenzowith whom he founded the urban clothing brand Billionaire Boys Club and footwear, ice cream.
(With information from AFP and Reuters)
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Source-www.infobae.com