Paola Sasso joins Amazon with the digital radio program “Blalala”.
Paola Sasso approaches the public in the United States and other countries.
Paola Sasso is a Mexican TV & Radio host, passionate about music and healthy living. Her personality, style, and creativity have made her one of the most important personalities in entertainment and social media in Mexico, where she has remained a daily trending topic for the past two years, has established herself as a Tik Tok personality, and currently has the title of the most listened to woman on the radio in the mornings.
This 2023 begins with a digital radio program “Blalala” that is broadcast by AMP, an app presented by Amazon. “We are fully live on Tuesdays and Thursdays from 5:30 to 7:00 pm CST / 6:30 to 8:00 pm ET starting on January 26.”
“Also, we share it as a podcast a few hours later so no one misses it.”
@pao.sasso clarified “he talked about the latest trends, relevant entertainment news and obviously about healthy living, but what excites me the most is that in each program I have a different guest artist such as the regional Mexican music group ‘Calibre 50’, the Sinaloan band ‘La Adictiva’ and the musical group from Bogotá, Colombia ‘Monsieur Periné’, who talked and played, we also connected with some super lucky listeners through the internal calls of the app so they could interact with their idols completely live.”
“AMP is currently only available for iOS in the US, but surprises are coming soon for all operating systems worldwide.”
Telling how this new project came about, Pao said “it was something very cool, since they asked me to be the host of the program and I really loved the idea of making a fresh and different program in an app that is innovative.”
“Imagine my excitement to be part of this great project that helps me get even closer to my audience in the United States and other countries and the name is a play on words between Bla bla bla, for the idea of talking and la la la , because music will always be at the center of the program”.
Paola Sasso explained “AMP is an app brought to you by Amazon in which Nicki Minaj, Travis Barker, Halsey, Lindsey Stirling and more have created their own shows within it and now “Blalala”, which I am super proud of, Because I am the first verified Mexican woman and we are one of the first proposals in Spanish on the app, I would describe the program as a fun and light program always focused on music, with guest artists in each episode”.
“We’ll talk about music premieres, relevant entertainment news, trends, technology, sports, love, gossip, all those things you’d talk about in an afternoon with your friends.”
When asked how do you feel about working on a project backed by Amazon, @pao.sasso replied “I am very excited, Amazon is huge and I know AMP and Blalala will be too”.
“I feel very happy to be able to be part of this new platform as a Latina woman.”
“Dreams can always come true, I feel super complete with everything we are growing and achieving, starting with being a trend every day in Mexico City with Oye and now I am very proud of this project that we have worked on with so much love and affection to enter the Latino market in the United States”.