Spotify announces changes to monetize, create and measure podcast results

Spotify podcast. (photo: Mag El Comercio)

Spotify still highly dependent on the podcast. Now, the Swedish company has acquired two new platforms which aims to improve on some of the weaknesses they are experiencing.

The first acquisition was podsightsa service that measures the reach of podcast ads and the second, chartable, an analysis service for this popular content. This was announced by the company itself through a press release posted on its official website.

They say Spotify plans to fix some of the problems it’s having with podcasts. Then, with the acquisition of Podsight, the service hopes to help advertisers understand “how podcast advertising drives actions that matter to your business.”

Podsights and Chartables.  (photo:
Podsights and Chartables. (photo:

Spotify music will also benefit from both acquisitions

However, it appears that the benefits Spotify will gain from purchasing Podsight are not limited to podcasts. The company indicated that the service can be used in the rest of the platform such as music.

“Over time, we plan to extend these measurement capabilities beyond podcasts to the full scope of the Spotify platform; including audio ads within music, video ads, and display ads.” mentioned Spotify Newsroom.

Spotify, on the other hand, wants to improve the existing ability of content creators to monetize, create and measure the results of your podcasts. That is why the acquisition of a second company, Chartable, will be really beneficial.

Chartable logo.  (photo:
Chartable logo. (photo:

The Swedish company assures that with the integration of Chartable will be able to enhance what they already offer with the Megaphone Toolkit; providing “insights about the audience and state-of-the-art promotional toolsSmartLinks and SmartPromos”.

“These tools will make it easier for publishers to turn audience insights into action and expand their listenership and; ultimately grow your business,” Spotify Newsroom added.

Although there are difficulties, the Swedish platform continues to bet on podcasts

This isn’t Spotify’s first acquisition in the podcast space. The company focused a lot on this part since it bought the platform Anchor in 2019.

In addition, in 2020, the company acquired the platform mega phone, which you have successfully integrated into your service; and who intend to enrich themselves with graphics tools.

Spotify has launched Megaphone, a platform with which podcasters can access a set of tools to create quality content, measure its impact and monetize their programs.  RESEARCH AND TECHNOLOGY POLICY SPOTIFY
Spotify has launched Megaphone, a platform with which podcasters can access a set of tools to create quality content, measure its impact and monetize their programs. SPOTIFY RESEARCH AND TECHNOLOGY POLICY (SPOTIFY/)

It was recently revealed that podcasts on Spotify will come with adswhether you like it or not. The company notes that its service will have ads embedded in the middle of the audio that they cannot be avoided while listening to podcasts. This proposal is now available at U.S and little by little it will spread to the rest of the latitudes.

Spotify continues to outperform other competitors in this field. On the other hand, it seems that Manzana continues to maintain a less aggressive approach to its platform Apple Podcasts; although it is not clear if that was the wisest decision.

Now, Spotify plans to address the issues that people in Cupertino are also experiencing on their platform; so that little by little they gain more and more advantage in the game.

Apple Music vs.  Spotify.  (photo: <a class=Android Apps)” height=”720″ src=”” width=”1280″ />
Apple Music vs. Spotify. (photo: Android Apps)

How to download songs from Spotify in MP3 and listen to them anywhere

The first thing you need to do is download an app that allows you to download music from Spotify to MP3, such as Sidify Music Converter.

It has a paid version to speed up the process, but with the free version can also do it if you have patience, although it intentionally slows down to trick you into upgrading to the paid version.

The installation of the application is very easy, it is only necessary run the .exe file downloaded and click install now to accept the license agreement.

Then there are several options to customize installation if you click the option at the bottom right, so you can choose the folder to install it to and if you want to add a desktop shortcut.

Spotify Music Converter.  (photo:
Spotify Music Converter. (photo:

Now you need to open your Spotity and copy song, album or playlist pathyou want to download MP3.

To do this you have to open the menu three dots on the song, album, or playlist, click Share and here inside select the option Copy link.

Copy link of a song in Spotify.  (Photo:
Copy link of a song in Spotify. (Photo:

Now the link should be pasted into the registration field of the application you installed in the first place. also can drag items from Spotify to the app, but with links it can be easier. Write the link and press Enter.

Pay attention to the data: The first time you use the app, you need to go to the settings to determine the format and quality of the download, choose MP3 at 320 kbps to get the best MP3 quality or use other formats as you like.

Sidify Music Converter.  (photo: DownloadsPcPro)
Sidify Music Converter. (photo: DownloadsPcPro)

When you paste the link and press Enter, a window will open with the list of songs included in this link (in case you have chosen an album). Here you can see them all and uncheck the ones you don’t want to download.

When you’re ready, click Accept and go to the next step.

Songs to choose from an album in Sidify Music Converter.  (photo: Softpedia)
Songs to choose from an album in Sidify Music Converter. (photo: Softpedia)

If you are using the free version, in the next step you will be asked if you want to pay for the paid version in exchange for faster song downloads. Here you can touch No thanks to continue with the free version.

And that’s it. The app will start to download songs from Spotify in the audio or MP3 format that you specified. In the free version, this process can take a long time, so be patient.

Songs downloaded in Sidify Music Converter.  (photo:
Songs downloaded in Sidify Music Converter. (photo:


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