Tenoch Huerta joins the BOSS world on the Milan catwalk

The “Be Your Own BOSS” was presented, the new collection of the firm that revealed its innovative tendency

Two of the most successful Latin figures, such as Tenoch Huerta, in acting; and JBalvin, in music, shone on the BOSS Fall Winter 2022 runway during Milan Fashion Week.

In the evening that was set with themes and details of motorcycling, and the black garments worn by motorcyclists; BOSS revealed the innovation it has brought to its “Be Your Own BOSS” concept with this new collection now available on boss.com and in BOSS Stores around the world.

To create the new collection, he took iconic pieces from the BOSS archive as a starting point and reinvented them for a new generation, with the aim of redefining what it means to be a true ‘BOSS’ today.

At the evening that was held at the Velodromo Vigorelli, there were Latin stars such as JBalvin, the model Valentina Ferrer on the catwalk; in the front row Tenoch Huerta and in the social networks the influencer Mauricio Otero.

As part of the brand’s innovation proposal, it also highlights the expansion of its color palette, adding soft shades of charcoal, cream and brown to the classic BOSS colors, black, white and camel. Furthermore, the evolution of the bold BOSS logo reflects the brand’s philosophy of continually questioning what it really means to be your own “BOSS”.