Within the wide world that social networks represent, users have been witnesses and victims of deceptive practices that seek to generate visualizations based on false advertising or advertisements, this type of content, called ‘clickbait‘, beyond limiting itself to articles, it is transferred to almost all multimedia formats, therefore, the company that proposed the metaverse warns about the’watchbait‘, which is about malicious actions that seek to make users watch a video based on deception, this concern has led Meta to take a series of measures and make a series of recommendations to bring its users much more accurate content and satisfactory.
Through a statement and responding to requests for an audience looking to see more accurate titles and subtitles, Meta has announced that it will continue working to reduce this type of negative contentFor this reason, it will continue to develop its system that detects ‘watchbait’ tactics to identify videos that are rated by the community and the pages that constantly upload videos of this type in order to reduce their distribution in Facebook recommendations.
Meta also seeks to prevent users by alerting them of the numerous practices used by different content distributors specialized in ‘watchbait’, which is why the platform explains that these videos have sensational titles or subtitles, which intentionally retain information in an attempt to entice people to watch the entire video.
Meta publishes a series of content recommendations
Beyond just warning users, the platform also seeks to help content creators to promote good practices regarding content, that is why it invites pages or video creators to have the title and legend of a content accurately convey what the video is about, this will help people decide if they want to spend their time watching it.
In order to provide more accurate information, Meta exposes a series of title examples that intentionally retain key information, making it difficult for users to know for sure what the video is about:
- His reaction was priceless!
- THIS IS THE WORST WAY TO WAKE UP !!
- And then this happened ………
- He paid attention at first, but then this happened …
The company also encourages you to always avoid exaggerated titles or captions that cause feelings of disappointment once the video ends. In addition to the text, Meta indicates that this sensational content has also been evidenced in the thumbnails of the videos, against this, the company itself decides to make a couple of direct recommendations:
- Use informative titles and subtitles so that people clearly understand your video.
- Add your own voice to help drive a genuine conversation. This helps establish originality and authenticity in your content and allows people to decide how they want to spend their time publishing.
Within the framework of the recommendations and reflecting on them, Meta indicates that this is a joint effort between the company itself and the community, in order to improve the experience and that users can access more concise and truthful information in all types of formats.
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