The desire of Golden Boy Promotions for the return of Canelo Álvarez: “He is the king”

Canelo Álvarez with Óscar de la Hoya, founder of Golden Boy Promotions (Photo: Golden Boy Promotions)

In November 2020, one of the most media breaks in boxing within the world of dispatches was confirmed, since Cinnamon Alvarez announced his departure from Golden Boy Promotions and the supposed dissolution of the historical contract with the value of $365 million with the company DAZN.

Saúl accused the promoter of Oscar de la hoya for breach of contract and the problem reached the US courts; However, in the end there was an agreement between all the parties and their relationship ended in advance, so much was said about the bad relationship that remained between those involved.

Two years later, Eric Gómez, president of Golden Boy Promotionsspoke about the situation with Álvarez and welcomed him in case he wants to return, although he hinted that he would do so to face one of his boxers, such as Gilbert The left handed Ramirez either Jaime Munguiaand not to be integrated into your portfolio again.

Eric Gómez, president of Golden Boy Promotions, together with Mexican Jaime Munguía (Photo: Instagram/@makeawar)
Eric Gómez, president of Golden Boy Promotions, together with Mexican Jaime Munguía (Photo: Instagram/@makeawar)

“We are open, we have no problem, no problem working with anyone. Cinnamon He is the king of boxing at the moment, although he lost to Bivol, he is still the king.”

These were the words of Gómez in an interview with Eduard Cauich, of L.A. Timesdone explained the privileged position he has today Saul Alvarez regarding the possibility of choosing the rivals you want, since since your separation from golden-boy He no longer needed intermediaries to fix his next opponent.

“He is in a position where he can choose who to fight. He earned that opportunity, that luxury. So if he gives us the opportunity to fight, be it with Zurdo, with Munguía, with any other of the fighters we have, we will gladly take advantage of it, but he has to decide”, explained Eric Gómez.

In this way he implied that if he wants to choose a rival from his promoter, has the doors open to start negotiating economic benefitswhich have just broken records with their two fights against Dmitry Bivol and Gennady Golovkin, in which he teamed up with Matchroom Boxing.

“We are open, we don’t have any problems, we are business”

In this way, the director of golden-boy and element close to Oscar de la hoya He expressed his desire for Álvarez to return to his offices, since he left the decision to the Mexican boxer and limited himself to saying that they are “business people”, for which he put aside any type of controversy.

A few months ago, his own From the pot He spoke for the first time about what triggered his fight with Canelo Álvarez and his work team, because according to his words, it all started with a criticism of Eddy Reynoso, whom he classified as Saúl’s “best friend” and who probably affected those kinds of words.

The last year and a half, Cinnamon He was related to Matchroom Boxing, a promoter that notably increased his fortune with multi-million dollar contracts. The last one worth $85 million in exchange for fighting Dmitry Bivol Y Gennady Golovkin consecutively, but who has averaged earnings of more than USD 40 million per fight as an insured purse.


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