The great changes that digital transformation has brought to Latin American companies

File photo. | Credit: Hiroshi Watanabe / Digital Vision / Getty Images (Hiroshi Watanabe /)

We have all been direct or indirect witnesses of the abrupt change that the pandemic generated in the dynamics of thousands of enterprises and businesses throughout the region, as the sanitary measures of confinement forced many economies to move to digital environments, others, driven by this’ boom technological ‘outperformed digital transformation.

Faced with this panorama and within the framework of the Hispam Digital Forum 2021, Telefónica, a multinational telecommunications company, decided to carry out an investigation in Latin America in order to analyze the evolution in digital matters that companies are experiencing, which showed that the region is not stood still and began a process of digital adoption that continues.

The first aspect to take into account within large companies is that the adoption of video and collaboration tools continues to be the focus, as a survey of companies revealed that the 85% of them adopted this type of technology to continue their work, that is, in the region there was an interest in ensuring the productivity of work teams in remote work modalities; On the other hand, issues such as cloud computing began to be of concern to these companies as 77% began to adopt this type of cloud technology and services in order to increase their productivity.

In cybersecurity issues, according to the report, 66% percent of companies supported the adoption of tools that would allow them to protect themselves from cyberattacks; However, 14% acknowledged that they still have security gaps, however, there was an increase in concern, since the adoption of security tools increased 4% compared to last year

Looking ahead to 2022 and the normalization of work activities, 73% of companies will adopt a hybrid work model, while 24% will return to face-to-face work and only 3% will have remote work.

For companies in almost all sectors, the priority during these contingencies was to find ways to remain in contact with the public and their customers, due to this 86% have digital channels such as websites and social networks, and 56 % sell products through e-commerce platforms.

File photo.  |  Credit: Trend Micro
File photo. | Credit: Trend Micro (TREND MICRO /)

There is still a way to go

Although the digital transformation has opened new paths, there are still many aspects that companies need to improve, as the research also showed that within large companies, the adoption of technologies in areas such as human resources and operations is still low (a 20% and 28%, respectively) which could generate future problems for innovation strategies and process optimization.

For Latin American companies, adopting technological tools is not an easy task, as 68% of businesses argued that the main barrier to digitizing companies is the lack of budget, followed by the lack of qualified personnel in terms of equipment Even so, they are not the only problems, as companies in sectors such as the public administration argued that there is a lack of collaboration between technology and business.


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