They criticize the Cartagena International Film Festival for using artificial intelligence in its advertising

The image was generated by CRAIYON’s Artificial Intelligence. Credit:

The International Film Festival in Cartagena shared the three official posters of the Festival in its 62nd edition. The images, according to a publication on the Festival’s official website, were created with the CRAIYON Artificial Intelligence. This generated that some artists from Cartagena feel, with anguish, that they are being replaced.

According to the publication, the images were generated after a dialogue between FICCI and CRAIYON’s Artificial Intelligence, where, after interacting with the program, the AI ​​generated 9 proposals per minute. From there, the Festival assures, “the images on which we created the three official posters of FICCI 62 arose, among many others.”

The problem is that the term Artificial Intelligence refers to systems or machines that, through programming, manage to imitate human intelligence to perform tasks.

According to the Festival, joint work with AI can be taken as part of the exploration of the theme proposed for the 2023 edition, “within the framework of an edition where we will address multiple issues in the sector, work hand in hand with Artificial Intelligence to creating our own image, has been part of the exploration of the theme that we have proposed for the academic agenda and the Zero Sample of this edition; CYBERFEUDALISM, Digital Landlords and the Electronic Peasantry”.

Image International Film Festival in Cartagena
The image was generated by CRAIYON’s Artificial Intelligence. Credit:

Thus, it was confirmed that one of the most old country it also joined the trend of using Artificial Intelligence programs to create content, in this case, the images that would be used as promotional posters.

Regarding the use of AI, the Festival assured that “the creation of the posters has been a gratifying exercise, given their aesthetic, chromatic and emotional quality, but it is inevitable that this gratification is crossed by the fear of unthinkable destinations for Human Intelligence. and to the potential distortion of the evolution of the species”.

Although the Festival assures that it did not use AI in order to promote the human replacement by machines, the poster has generated controversy among heroic artists who feel they may be left out by technology.

And it is that many opinions have been generated about the official images of the FICCI. On the one hand, some affirm that machines are replacing human labor, while others express themselves with ridicule and classify the poster as “horrible and unsightly”.

Image International Film Festival in Cartagena
The image was generated by CRAIYON’s Artificial Intelligence. Credit:

About the controversy, Philip Aljure, artistic director of FICCI, in an interview with the newspaper The universal, He commented that “we are a humanist festival, and every year we select a different theme, this year’s was cyberfeudalism. In this context, it seemed pertinent to show how artificial intelligence is substituting some spaces and creating images at high speed. It is a subject to reflect on the artists of this generation”.

“We did not make the poster to say that we are going to replace the artists, it was a call to action and we are open in our forum to listen to all concerns. It is important to clarify that for other festivals we will hire art experts to create future posters”, added the director.

The 62nd edition of the Cartagena International Film Festival will take place between March 22 and 27, 2023where the central theme will be CYBERFEUDALISM, digital Landowners and the electronic peasantry.

According to the Festival, in this edition it is expected that young people and creators from the country, Ibero-America and the world will dialogue around “films of any format, length, nationality, theme, genre or technique, which meet the highest standards of quality, assume narrative risks, and propose content of great relevance and cinematographic and human relevance”.