Buying online has many advantages, but with those products for personal use such as clothing and makeup, there can be certain risks of choosing something that later does not turn out to be what was really expected. So Google released a solution leveraging augmented reality.
What the company is looking for is for users to find better guidance on the product they are about to buy online and to be sure of the choice. This is because, according to company data, 60% of those who wanted to buy makeup online gave up because they did not know what color or tone to choose and 41% decided to return the item because it was not what they expected.
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Virtual reality to buy makeup
googlee worked with brands in this industry to create a gallery of 148 models that represent a wide variety of skin types, ages, genders, facial shapes, ethnicities and skin types, so that the user can choose the one that best suits them. your face and feel more comfortable when making the purchase.
Initially this tool will work with foundations, which is the most searched product in the makeup category, and no additional application is required to use it.
The user will only have to search for the product they want to buy and in the results a gallery will appear with the variety of models and tones in which the foundation comes. So you will have to change between the options to find the skin type that is similar to yours and modify the tones to choose the right one.
“Powered by Google technology, this library is a big step in changing the way people shop for makeup online by helping you better visualize how different products look on you,” the company reported on its blog.
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Augmented reality for more products
The company wants to get more out of AR to help customers choose their clothes. For that, it added a function in which the products can be seen in 3D models on the cell phone screen with augmented reality.
This is an option similar to how the purchase of furniture works, in which the user has the option of visualizing, by means of the telephone, how the product would look in the place that he needs to put it in his home or office.
In this case it will be with sneakers, having the chance to rotate the sneakers and zoom in, while looking at them on a table.
An experience that, according to Google, makes buyers use 50% more than with static and flat images, “which presents a great opportunity for brands.” Although they emphasize that it is a process that can take a long time and be costly.
At the moment there are some brands that have this option, both for makeup filters and for shoes, but the company invited them to get involved with this technology to improve the shopping experience of users on the Internet.
We will continue to work on ways to make online shopping more realistic, so you can shop with confidence and feel like you’re really there.
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