Tik Tok has positioned itself as a trend-setting platform, as this is where many content creators take advantage of their creativity to deliver content that generates impact; An example of this are the ‘challenges’ that end up being viral among the community.
Thus, the platform made an alliance with TECNO Mobile to challenge users and publicize the launch of the CAMON 18 Premier cell phone.
Wanting to reach young technology lovers, they designed ‘#SuperShotFirm‘, a challenge that challenges you to show the power of the’ stabilizing camera ‘that the brand’s latest mobile device brings. It is an ‘ultra stable’ camera and has a 60X hybrid zoom, features that are talked about at Tik Tok and in the tech industry to position it as one of the best for professional videography.
The challenge is to follow a dance choreography, such as:
#publi Try it! I’ll see you all 👀❤️ # SúperDisparoFirme #ad @TECNO In Spanish
♬ sake wind – Official Sound Studio
Currently, the videos of this trend add more than 510 million views and has attracted content creators such as @byniaromero (7.7 million followers), @soysoff (two million followers), @ sharon.shannel (1.6 million followers), among others.
During these challenges, they have talked about the characteristics of the cell phone, which is presented for Colombia (Camon 18 Premier) and Bolivia (Camon 18 Series), designed for content creators who want to take advantage of the video format.
According to TECNO MObile, one of the most important additions is an anti-vibration technology that exceeds the effectiveness of other conventional phones, in addition to having 3 cameras and a 109-degree wide-angle lens that will help influencers to create quality videos. professional videographic.
The ultra-stable camera concept has always been popular in professional photography, as photographers use external equipment to stabilize images. This time a great use of resources has been made and a stabilizing camera has been integrated in the CAMON 18 series with a stabilization effect improved by 300% compared to previous models; allowing users to shoot like a pro.
In addition, it has a wide-angle lens and the shooting area increases by 65% giving users a wider view.
Some of the most viral trends
In the same framework of ‘Challenge’ there are many who have stood out for their originality, complexity or simply for their humor, there are many triggers or generators of these trends from music videos to physical activity challenges that have undoubtedly generated an impact even beyond of the platform.
Starting with music videos, the artist Ciara made many content creators dance with the #LevelUpChallenge inspired by the launch of her song ‘Level Up’ that was accompanied by a demanding choreography, even some tiktokers have dared to go further and they have come to add even more difficulty or a style of their own.
IT’S MORPHIN TIME 🖤⚡️ #LevelUpChallenge | Whats your favorite color ?! | Tag 3 Friends
♬ Level Up Challenge – Rodney Lee
Another of the music videos that generated the most trend within the platform was that of Conkarah and Shaggy, since the song ‘Banana’ became the #BananaDropChallenge, which went viral and reached other platforms.
In the field of sports and physical activity, the #PlankChallenge appears, which motivated many creators to adopt the plank position while dancing, without a doubt it took many more than one attempt to complete this challenge successfully.
He’s 51 and still kicks my butt😂 #fyp
♬ #PlankChallenge – IH STUCK WITH THIS USER PFFTMV
Finally, it is worth highlighting within this compilation the Challenges related to Emojis, although there really is no name to group them all because they propose different dynamics and still continue to emerge, however, they have become a fairly important trend within the platform.
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