The TikTok social network promises to discover “from a unique point of view” the backstage of the festival, the red carpet and meetings with artists.
The social network TikTok, the kingdom of ultra-short video for teenagers, announced Tuesday that it will become “official partner” of the Festival de Cannes, international temple of the feature film, which will be held from May 17 to 28.
“TikTok will offer this important cultural event, the works presented and all its talents, wide visibility among more than a billion users around the world,” details the social network, a subsidiary of the Chinese group ByteDance, in a statement.
It promises to make discover “from a singular point of view” behind the scenes of the festival, the red carpet and meetings with artists. It will also launch a short video competition whose winners will receive their prizes during the festival.
This association “will allow us to share the magic of the festival with a broader and global audience, but also a cinephile”, added the general delegate of the festival, Thierry Frémaux, quoted in the statement.
Tiktok thus joins the list of official partners of the 75th edition of the festival, such as the jeweler Chopard (which manufactures the Palme d’Or), BMW cars and the luxury giant Kering.