Toblerone chocolate will no longer be able to use the iconic image of Mount Matterhorn in its logo

A tourist takes a photo of Mount Cervino next to a Toblerone (Reuters) (DENIS BALIBOUSE /)

The image of the Cervino mountain will soon disappear from the packaging of chocolate bars Toblerone because the American owner of the brand is moving part of the production out of Switzerland.

the swiss newspaper Aargauer Zeitung reported that Mondelez International, which produces the triangular candy, is changing the design of the mountain depicted on the cardboard wrapper to not break Swiss law.

Mondelez revealed last year that it planned to move part of the Toblerone production to the Slovak capital, bratislava. The company is changing the packaging design to represent a more generic mountain instead of the famous matterhornthe newspaper reported.

The mountain on the packaging of the famous chocolate (Reuters)
The mountain in the packaging of the famous chocolate (Reuters) (DADO RUVIC /)

“The packaging redesign introduces a streamlined, modernized mountain logo that aligns with the geometric and triangular aesthetic,” a Mondelez spokesperson told Aargauer Zeitung. The Toblerone packaging will now read “established in Switzerland”, instead of “from Switzerland”.

Under Swiss Law, passed in 2017, national symbols and Swiss crosses are not allowed on product packaging containing do not meet the Swiss criteria.

The law stipulates that food products using Swiss national symbols or claiming to be “Made in Switzerland” must have at least the 80% of the raw materials of the product coming from Switzerland and 100% for milk and dairy products. The essential work to produce a Swiss-made product must also take place in Switzerland. Exceptions are made for raw materials that are not found in Switzerland, such as cocoa.

Mondelez owns the brand (Reuters)
Mondelez owns the brand (Reuters) (DADO RUVIC /)

Last year, the company announced that Toblerone would no longer be made solely in Switzerland, meaning that this product can no longer be described as “Swiss milk chocolate”.

Toblerone has been produced for more than a century in bernthe capital of Switzerland, and from there it is distributed throughout the world, but soon it will also have a production plant in Bratislava, the Slovak capital.

Mondelez has assured that it will keep its plant in bernin which it has made significant investments in the last five years and plans additional ones to increase the production capacity of chocolate mass and nougat, according to the Swiss press.

The cousins Theodor Tobler and Emil Baumann were the inventors in 1908 del Toblerone, a name that combines the surname of the former and “torrone”, as the Italian honey and almond nougat is called.

With their 4,478 meters highthe Matterhorn is the 12th highest mountain in Europe and its beak appears on the brand’s packaging, highlighting its Swiss ownership.

(With information from EFE)

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