Tom Brady named new TAG Heuer ambassador

TAG Heuer

TAG Heuer and Tom Brady celebrated the announcement at the unveiling event for the manufacture’s chronograph, the Chrono Carrera – Heuer 01 in the United States. Jean-Claude Biver summoned the special guest of the night to the stage and surprised the guests with the official announcement introducing Brady as a TAG Heuer Ambassador.

Brady introduced the new Carrera – Heuer 01, a timepiece that honors the history of the brand and symbolizes the evolution of the Caliber 1887. The side of the dial shows the chronograph controls and the date disc cut into the side of the dial. . While, on the back side, its red column wheel, a strong visual anchor point, the chronograph bridge and the skeletonized black mass let the mechanism be seen there too.

Mr. Biver and Brady were joined by actress Molly Sims, who hosted the night, as did DJ Eve, whose original set added to the mood of the party. Guests had the pleasure of seeing Brady throwing signed balls to raise funds for Best Buddies, a charitable organization that offers people with intellectual disabilities and motor disabilities the opportunity to develop social, leadership and work tools to improve their bond with the community. community. Many guests were lucky enough to catch the signed balls and take home a special souvenir of the night.

Jean-Claude Biver, President of the LVMH Group Watch Division and CEO of TAG Heuer, stated: “We are delighted to have Tom Brady as a representative figure of TAG Heuer and we are motivated to take part in traditional American Football. Tom represents the principles of perseverance and fortitude and an unwavering commitment to experience, beyond pressure. Brady embodies our # Don’tCrackUnderPressure state of mind ”

Tom Brady, quarterback for the New England Patriots, said: “I am proud to be part of the TAG Heuer family of ambassadors. I have always admired the craftsmanship of luxury watches and the new Carrera 1 is no exception. The first good watch I had was a TAG Heuer. So now the circle is closed with my company