Virtual and Augmented Reality: How Industries Can Leverage These Technologies

Many companies, from different sectors; such as education, medicine, architecture, mining, etc. They can benefit from the incorporation of virtual reality and augmented reality. (photo: TNE Magazine)

The evidence of technological change driven by the advances of large companies is reflected in all areas of society, just look at mobile phones and increasingly complex computer systems, digital platforms that transform information, communications, robotics and artificial intelligence.

In this sense, technology has become a key factor to increase productivity in large industries and SMEs, which allows greater efficiency in productivity.

And it is that even recently Mark Zuckerberg, CEO of Facebook, made a radical name change by calling Goal to the multinational. In this update, the company provided a series of novelties to its products of virtual reality (VR) and augmented (RA), stating that this year it will launch a way for people who use their Oculus VR headset call your friends using Facebook Messenger.

Therefore, many industries in the world are already becoming familiar with virtual reality and augmented reality. such as medicine, education, mining and even some governments that are betting on this technology. The uses that can be given to them are countless. Surely only the most common are known as increased gaming experience, but there are other ways to take advantage of VR and AR.

Virtual reality used in medicine.  (photo:
Virtual reality used in medicine. (photo:

What is virtual reality

This technology is completely immersive, which makes the senses think that they are in an environment or a world different from the real one. With a head monitor or headphones, a person can discover places thanks to computer generated images and sounds, where you can manipulate objects and move around using touch controllers while connected to a console or Pc.

“Virtual reality is an immersive environment. It is when a person, through an application or Virtual Reality glasses, one can enter a totally different environment from the one they are currently in; be it 360 photos, 360 videos, 360 “tour, pointed to Infobae Miguel Torres, programmer at Artemar Group.

This technology immerses users in a totally virtual environment generated by a computer. The most advanced virtual reality experiences offer freedom of movement. In addition, special manual controllers can be used to enhance the sensations.

Its use requires special headphones. Most of them are connected to a computer or a console, but there are also stand-alone devices, which usually work in combination with smartphones.

Virtual reality headphones or headsets.  (photo: HardZone)
Virtual reality headphones or headsets. (photo: HardZone)

What is augmented reality

Augmented reality for its part, superimposes digital information on real items. This technology keeps the real world at the center, but enriches it with other digital details, overlaying layers of perception and complementing your reality or surroundings.

“Augmented reality is, in our reality, showing content; as holograms and everything that one requires such as Pokémon Go. With the cell phone, I can see a certain object pointing towards a place without it being in real life ”, Torres explains.

Pokémon Go showing an example of Augmented Reality.  (photo:
Pokémon Go showing an example of Augmented Reality. (photo:

If you have a smartphone you can install an AR app and test this technology. Still, there are different ways to experience it: with special headphones, where digital content is displayed on a small screen in front of your eyes.

What are the benefits of VR and AR in the industries

Virtual Reality and Augmented Reality are two essential technologies for the improvement of industries, as they allow companies to undertake this path towards digitization.

Industrial deployments through virtual and augmented reality provide a number of advantages to industrial companies. Both use virtual environments (VR) that incorporate virtual elements to reality (AR), providing useful knowledge and information for the optimization of processes.

According to him Miguel Atencio Rojas, manager of Artemar Group in Peru, “There are four areas of application of these technologies which are: plant maintenance and control, operational and worker training, optimization of digital designs and finally, support and problem solving ”.

Design optimization with the use of Virtual Reality.  (photo: Invelon)
Design optimization with the use of Virtual Reality. (photo: Invelon)

What are the industries that are currently working with VR and AR and how they use it


A growing number of schools and universities are using virtual and augmented reality to engage students of all ages and make learning an experience. “Today students learn much more by living experiences than by reading a book2, said the expert.

Among the novelties that VR and AR include in classrooms are: recreation of historical events, exploration of historical and cultural heritages (which is also used for tourism), the simulation of the management of technological processes such as electricity circuits or similar and of course, for the astronomy.

Student using augmented reality for a class.  (photo: EVE Museums + Innovation)
Student using augmented reality for a class. (photo: EVE Museums + Innovation)


Augmented reality and virtual reality have become the new “classroom” of the doctors of the future. Immersive technology can replace face-to-face surgical training with virtual models and minimize the impact of COVID-19 on specialized teaching.

Thanks to the VR simulator, it is possible to arthroscopy, laparoscopy and gynecological surgery. Likewise, medical university students in Peru already use augmented reality, which helps students of odontology to perform activities with a mannequin.

Virtual reality in medicine.  (photo: Nubimed)
Virtual reality in medicine. (photo: Nubimed)

Sports and videogames

In the case of both, there is a machine called Omnidirectional Platform, in which a person can get on and, having the glasses on, can start running in any direction, being able to be doing a sport (such as jogging), doing squats, or even enjoying the experience of a video game to the fullest.


To reduce the risks, VR and AR can help to know places where it has not been possible to access, “let’s imagine you have to go to a oil plant, but as mentioned above, you don’t know. So with virtual reality glasses you can already give an idea of ​​what the place is like and when you go, you are already familiar with the environment. “

This technology promotes a collaborative approach, and therefore has great potential in employee training and development. The combination of virtual reality with the real world increases the possibility of improving operational safety, improving training and achieving greater efficiency.

Also, it works perfectly for train someone in a mine without the need to be in person; This way, you can save costs, personnel, distance, time, money, and you don’t even put your life at risk.


The Peruvian State is also participating in this technology. Well, you have decided to implement a contest called Tourism Undertakes, in which “participants can propose a virtual reality or augmented reality project to take tours of places in the country”, in the same style as Google Maps.

“Another important point is the archaeological issues. There are places like ruins that are no longer allowed to enter, such as Machu Picchu. Previously you could enter and today, in order not to endanger tourists, not anymore. But with VR you can see those places without having to go there. ” added.

The General Corps of Volunteer Firefighters of Peru You are also acquiring virtual reality technology, as it helps practice simulating putting out a fire, running through fire, or saving people.


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