Considered one of the most “intimate” digital formats, podcasts have gained fame and have positioned themselves among the taste of the American public as a result of the arrival of streaming platforms in the new millennium, such as Spotify.
Their boom was significant since the coronavirus pandemic in 2020, which forced most people to remain in confinement, who in turn began to experiment with different formats and channels to be informed and entertained.
Podcasts are audio products that are available through files or streaming platforms and one of their great advantages is that the user can listen to them whenever they want and as many times as they want.
However, the podcast is not something new, rather it is a product that enjoyed wide popularity at the beginning of the 21st century, but then he was relegated by the arrival of compact discs, ipods, among others.
However, its easy access, the wide genres and its diverse narratives have facilitated its new heyday and many companies have begun to bet on them again to reach more users.
Currently, these types of productions have been well received in the United States and proof of this are these 10 podcasts that are on everyone’s lips.
1. The Joe Rogan Experience
The official podcast of comedian Joe Rogan. Follow The Joe Rogan Clips show page for some of the best moments from the episodes.
two. MrBallen Podcast: Strange, Dark & Mysterious Stories
The Strange, Dark and Mysterious delivered in podcast format.
3. 2 Bears, 1 Cave with Tom Segura & Bert Kreischer
Weekly, comedian best friends Tom Segura and Bert Kreischer get together in the bear cave at YMH Studios to do what bears do: make each other laugh.
The Distractible podcast with Mark Fischbach, Wade Barnes, and Bob Muyskens is a space to have thoughtful discussions about funny, out there, or otherwise interesting stories from everyday life. Also an opportunity for three friends to remind each other they are not as smart as they think.
5. The Execution of Bonny Lee Bakley
New episodes come out every Monday for free, with 1-week early access for Wondery+ subscribers. On May 4, 2001, Bonny Lee Bakley was found fatally shot in a car on a dark North Hollywood street. The prime suspect was her husband, famed actor Robert Blake. But Bonny, a long time with artist, had plenty of enemies. She left behind a trail of men she’d scammed, and she had a volatile relationship with Christian Brando, the troubled son of movie star Marlon Brando. Not since the OJ Simpson case had the eyes of the nation been so fixed on a homicide. The search for Bonny’s killer took detectives on an eleven-month odyssey across the country and through Hollywood’s underbelly of hustlers, drug addicts, and would-be hitmen. It would be the most expensive murder investigation in LAPD history to date. This is the story of Robert and Bonny’s toxic relationship, her shocking murder of her, and his chaotic trial of her. Did actor Robert Blake kill his wife by him? Or was the murder someone else’s vendetta? From Wondery, and the team behind the hit series Hollywood & Crime (The Dating Game Killer, The Wonderland Murders, Death of Starlet) comes a six-part series about love, obsession and fame gone wrong. Co-hosted by Tracy Pattin and Josh Lucas.
6. Crime Junkie
If you can never get enough true crime.. Congratulations, you’ve found your people.
It’s a lighthearted nightmare in here, weirdos! Morbid is a true crime, creepy history and all things spooky podcast hosted by an autopsy technician and a hairstylist. Join us for a heavy dose of research with a dash of comedy thrown in for flavor.
8. Anything Goes with Emma Chamberlain
Emma prefers to share her thoughts with a microphone rather than a physical human being, so thank god she has a podcast. Recorded from the comfort of her bed, Emma talks at length about whatever is on her mind about her every week. Anything really does go on this podcast. Sometimes philosophy, sometimes a random story from 10 years ago, sometimes advice, and sometimes nothing at all. You never know what you are going to get, but that’s what keeps it interesting. New episodes every Thursday.
New episodes come out every Monday for free, with 1-week early access when you join Amazon Music or 1-week early and ad-free for Wondery+ subscribers”SmartLess” with Jason Bateman, Sean Hayes, & Will Arnett is a podcast that connects and unites people from all walks of life to learn about shared experiences through thoughtful dialogue and organic hilarity. A nice surprise: in each episode of SmartLess, one of the hosts reveals his mystery guest to the other two. What ensues is a genuinely improvised and authentic conversation filled with laughter and newfound knowledge to feed the SmartLess mind.
This is what the news should sound like. The biggest stories of our time, told by the best journalists in the world. Hosted by Michael Barbaro and Sabrina Tavernise. Twenty minutes a day, five days a week, ready by 6 am
*Some titles may not have a description because the platform does not provide it.
What is a podcast?
A podcast is an audio product that has a defined periodicity and can be made up of several episodes, although it has its origins in the radio, currently those who like this format can find it on internet pages or streaming platforms such as Spotify.
Although podcasts began as a discussion between several participants on a particular topic, over time the ways of doing them have been diversifying and now it can be a person speaking or a group, likewise, they are not only used as a space to exchange points of view, but also encompass genres of interview like the podcast #AtCasaDeMara where he asks questions to various characters such as edy smoleither fictionas it happens with the suspense story of the chilean podcast Case 63or deal with science, politics, journalism, welfare, among others.
The word “podcast” was first used on February 12, 2004 by journalist Ben Hammersley from Guardian in an article in which he talked about how economically viable it was to make an online radio program and access them whenever users want.
Although there are various debates about when the first podcast in history emerged, there are several experts who have pointed out that the idea was clear since the creation of the podcast. Thomas Alva Edison’s phonograph in 1870when the intellectuals of the time such as Philip Hubert, Octave Uzanne or Edward Bellamy predicted that people would end up “reading books, newspapers and magazines with their eyes closed” and even mothers would stop snoring telling children stories before going to sleep.
The rise of Spotify
Born in 2006the company of Swedish origin formally began its activities in Europe on October 7, 2008 and little by little it has been having a presence throughout the world, being currently in 187 countries and offering music from more than seven million artists.
Today the streaming platform has agreements with record labels such as Universal Music, Sony Music, EMI Music, Hollywood Records, Interscope Records, Warner Musicamong other.
In terms of podcast, Spotify announced in November 2020 the purchase and acquisition of the advertising and podcast platform mega phone for 235 million dollars, which was used for the monetization of audios.
According to the figures published by Spotify, in 2019 it had 217 million subscribers, which in 2020 increased to 345 million and that in 2021, despite the pandemic, they reached 365 million subscribersof which about 50% are paying customers.
As a model, Spotify has raised pay artists from your catalog a fixed price per song or album sold and gives royalties based on the amount of artist plays in proportion to the total number of songs streamed, unlike its competitors, who pay for physical sales or downloads.
In addition, the 70% of your total income they go to copyright holders, mostly record labels, who then pay artists based on their individual contracts.
It should be noted that currently anyone can enjoy the Spotify free serviceas long as you’re willing to put up with ads and with restrictions like not being able to skip some songs.
Podcast vs Audiobooks
The coronavirus pandemic not only benefited podcasts by increasing their number of users, but also audiobooks also added more consumers on various platforms, including Spotify, as it is estimated that they can leave annual profits of up to 70 billion dollars.
The streaming platform, where audiobooks have been growing by 20%has turned to book narration with the voices of Hollywood celebrities.
Its rise could also be due to criticism of the ease with which the platform has allowed podcasters to speak, falling into errors of misinformation in the midst of a pandemic, as was the case with Joe Roganwhich also caused the company to lose up to 2.1 million dollars.