WhatsApp will bring some paid subscriptions, this is the plan

WhatsApp logo. (photo: Addictions)

The CEO of GoalMark Zuckerberg, indicated that the platforms of WhatsApp Y Messenger will be the ones that drive the growth of the sales in the company, so a function that enables the monetization of these social networks could be close to being implemented in future updates of the applications.

The Reuters agency reported that Zuckerberg stated that “commercial messaging will probably be the next big pillar of our business as we work to monetize more WhatsApp Y Messenger”, while the metaverse it is a long-term opportunity.

Although for the moment the app WhatsApp does not have a premium version with subscription payments that is open to the public, there is a version pay of the platform which is only available for some specific accounts in business plans.

Illustrative file photo of the WhatsApp logo on a smartphone Sep 15, 2017. REUTERS/Dado Ruvic/
Illustrative file photo of the WhatsApp logo on a smartphone Sep 15, 2017. REUTERS/Dado Ruvic/ (Dado Ruvic/)

What features does WhatsApp Premium for business have?

There is talk of the “premium” version of the platform Messenger service with different characteristics among which is the ability to generate a links personalized that can include the name of the company in the url that is generated to share and start a direct chat on the app.

As long as the subscription premium, WhatsApp business users will be able to change the name of the link every 90 days and no other company You will be able to claim that link as your own. When you stop performing the payment This will be available again to whoever decides to purchase it.

On the other hand, those who have platform in its premium version they will also have access to a characteristic directed especially to customer service. With the monthly subscription it will be possible to link up to 10 devices in order to better manage messages that the company receives.

Custom link function for businesses in WhatsApp Premium (WABetaInfo)
Custom link function for businesses in WhatsApp Premium (WABetaInfo)

Although at the moment it is not really known what the implementation of these options aimed at businesses would be like for the accounts of the users regular, it is expected that the platform have useful differential features for regular users who do not have a profile business.

In the case of Messengerthis platform does not have a version available beta that indicates what functions would be added in a possible premium version of payment by subscription. However, the statements of Zuckerberg include it as an application with possibilities of generating income to the company.

Similarly, no reference was made to a price standard attempt with which the implementation of these ideas could be started to generate profits in Goal short term.

Mark Zuckerberg.  (photo: Open Universe)
Mark Zuckerberg. (photo: Open Universe)

The latest version of the app WhatsApp that is available to regular users of the platform, enabled a directory of companies with which it is possible communicate through direct messages. Brazil is the first country to enable this functionality outside of the beta test that is intended to lay the groundwork for the start of the monetization through the messages of business.

In addition, a payment platform was also added within the messaging application, so a user of WhatsApp could make an in-app purchase without having to enter a website external or use an intermediary platform to perform the transaction.

“The ultimate goal here is that you can find, send messages and buy from a company, all in the same chat WhatsAppZuckerberg said.

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