In the most recent 12 rounds of his rivalry with Gennady Golovkin, saul Cinnamon Alvarez he proved to be the best performing boxer. Despite the victory, the show in the ring was far from the previous two fights and generated complaints among those who followed the fight live. This behavior also translated into a steep decline in popularity of the undisputed champion.
Days after the fight, the American journalist Dan Raphael released a series of statistics about pay-per-view sales (pay-per-view) that showed a decrease in the popularity of the Cinnamon in the United States, which resulted in a millionaire loss. And it is that, although he did not cite the source, he assured that the number of subscriptions sold was reduced by almost half.
through his twitter account, Rafael assured that “the first Canelo vs. GGG fight had 1.3 million PPV purchases in the United States. The rematch had 1.1 million PPV purchases in the United States. The third fight will register between 550 thousand and 575 thousand in the United States, according to sources. The announcement of DAZN of 1.06 million PPV purchases is for the entire world”.
The 1st Canelo-GGG fight did 1.3M PPV buys in the US. The rematch did 1.1M PPV buys in the US. The 3rd is going to be between 550k-575k in the US, per sources. DAZN’s announcement of 1.06M is PPV buys for the ENTIRE WORLD. Apples to oranges.
– Dan Rafael (@DanRafael1) September 21, 2022
In this sense, the sale of rights to users to see the fight in the country of stars and stripes represented just under half of those registered in 2017 and 2018. Even, according to the journalist, on this occasion the figures reported to global level could not match the number of sales within the nation that hosted the fightsame in which the most expensive price of all the regions where the combat could be seen was registered.
The decrease in the number of sales also had a direct impact on the profit for each of the protagonists. Although the Mexican secured a $10 million purse the amount may have increased to $65 million adding the pay-per-view figures. However, with the figure reported by Dan Rafael it may have been a lower number.
Noting the American’s claims on social media, Eddie HearnPresident of Matchroom Boxing and promoter of the brawl, tried to deny the information, although he did not provide any figures. Through her verified Twitter account she said that “it isn’t true” Y questioned to Rafael when writing “Have you heard of something called gate revenue? It’s also irrelevant, what’s relevant is that your report is miles away.”
How did the Canelo vs. Golovkin fight in Mexico go?
the same weekend as Saul Alvarez scheduled his fight against Gennady Golovkin, the sports agenda had a widely relevant event. A couple of hours before the trilogy, the field of the Azteca Stadium, in Mexico City, hosted the 245th edition of the National Classic between the Águilas del América and the Chivas del Club Deportivo Guadalajara.
According to data provided by the company Nielsen Ibopethe role of Mexican football was overtaken by the fight between Guadalajara and GGG. While 8 million people followed the actions of the Clásico de Clásicos on open television, 8.5 million watched the successful defense of the undisputed super middleweight title held by the Mexican over the Kazakh.
What’s next for Canelo Álvarez?
After the 58th victory of his professional career, the boxer from Guadalajara will take a break to undergo surgery on one of his hands. Although the estimated rest is six to eight weeks, Saúl Álvarez announced that he will return to the ring by September 2023 or, in the best of cases, on the eve of May 5 of the same year.
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